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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

CDN/GM-PATAC competition deadline extended

We're now three months into the CDN-GM/PATAC Interactive Design Competition China, and here at CDN we're excited to see some many strong entries coming in. Because there has been such a flurry of quality entries leading up to the first round deadline, we're happy to announce that the deadlines have been adjusted to allow for more students to compete for two internships with GM in China. All entries must now be received by March 1, 2013 in order to qualify for judging.

Family Affair: Rod and Rhys Millen return to Pikes Peak, together

The Pikes Peak International Hill Climb is a month away, which means most teams are starting to feel the pressure of challenging one of the oldest races in the world. There might be a little extra anxiety this year for Hyundai driver Rhys Millen, whose father, Rod Millen, will make his return to the 156-turn mountain course. Rod Millen held the world record at Pikes Peak for 13 years with a time of 10 minutes, 4.06 seconds.