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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Audi recruits German and Mexican students to design A0 monocycle

Audi has teamed up with German and Mexican engineering and design students for a project that has resulted in the A0 electric monocycle. Resembling a seated Segway with a hubless wheel, information about this project follows hot on the heels of the Urban Concept, and suggests Audi following the lead of BMW in seriously looking at new ways of improving mobility in cities. The project, conducted by the Technical University of Munich and National Autonomous University of Mexico, was sponsored by the Audi Design Research Center Munich, and conducted under the supervision of Klemens Rossnagel, Head of Audi Design Research Center.

New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.