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Say Chevrolet--not Chevy--GM tells employees
Thu, 10 Jun 2010From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.
BMW advert ‘burns’ BMW logo on to your eyelids
Sun, 02 Jan 2011BMW are 'burning' their logo on cinema-goers eyelids We’ve all done it – stared at the sun, closed our eyes and still been able to see a bright light. In fact, some of us have gone a bit further. I remember competitions to see how long we could look at the sun in the Junior school playground.
GM recalls 413,418 Chevrolet Cruze models to modify engine shield, prevent fires
Fri, 22 Jun 2012General Motors is recalling all Chevrolet Cruzes sold in the United States for a fix aimed at preventing engine-compartment fires. GM said the recall covers 413,418 Cruzes, or all of the cars sold in the United States since the model's launch in September 2010 through May. The automaker said the recall is to modify an engine shield under the vehicle to prevent liquids from being trapped in the engine compartment, where a fire could start.