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Aston Martin's design future

By Motor Industry 28 November 2007 17:20 Aston Martin boss Ulrich Bez has told CAR Online he wants to evolve the firm's distinctive design 'for the next 20 years'. The company hopes to repeat the success of the timeless Porsche 911. The next generation of Astons will be styled at the company's new design studio, due to open on 11 December 2007.

Hyundai Concept Genesis Coupe

Korea's largest automaker is poised to unveil the Concept Genesis Coupe at the 2007 Los Angeles International Auto Show next week. Though these sketches are admittedly exaggerated, the coupe uses the concept Genesis sedan, unveiled it the 2007 New York International Auto Show in April, as the basis for the structure. According to our sources, the sporting coupe concept hints at the forthcoming design direction for a future rear-wheel drive sports coupe from Hyundai called the BK, a luxurious sport coupe specifically for North American market.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.