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Ford Fiesta Crossover coming

The Ford Fiesta Crossover out playing The car landscape never stands still, and as new flavours of car become fashionable every mass car maker does their best to jump on the bandwagon with a model designed to suit the zeitgeist. What’s the current zeitgeist? The crossover, that melding of every style of car you can think of – hatch/SUV/estate – designed to suit a modern lifestyle (or so the sales pitch usually goes).

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

2013 Toyota Yaris Trend launches from £14,570 & new Yaris Appearance Packs

The 2013 Toyota Yaris Trend has been launched with styling tweaks and the Yaris TR and SR get new Appearance Packs. Toyota are aiming the Yaris Tend at ‘younger, design-conscious consumers’, so they’ve been busy giving the Trend a tweak or three to make it more appealing to their target demographic. That means keeping the chrome bits round the nose from the previous Yaris Trend, with versions optioned in white getting matching covers in the headlamp units, chrome door sills and mirrors and blacked-out B and C Pillars for a ‘floating roof’ effect.