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New Range Rover Sport takes on Pikes Peak – and wins

The new Range Rover Sport takes on the Pikes Peak Hillclimb Pikes Peak is an unforgiving Hill Climb, spanning 12.42 miles and 156 corners, rising to 4,300 meters above sea level with oxygen levels at the top down to just 58 per cent of those at sea level, making it incredibly hard for both man and machinery to function. But despite the challenge, Land Rover has taken the new Range Rover Sport up Pikes Peak in a new record time for a production SUV, covering the 12.42 mile course of twists and turns in just 12m 35.61s at an average speed of 59.17mph. You won’t be surprised to learn that Land Rover choose to use the new RRS with the 5.0 litre Supercharged engine for the record run, but apart from fitting a roll cage and harness seatbelts, the Sport had no modifications at all.

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

F1 2010 – an enticing prospect

The 2010 F1 season kicks off this weekend at the Bahrain F1 Circuit There have been accusations that Formula 1 has become boring; just a procession of cars going round in a circle many say. And at times over recent years it’s not always been easy to disagree. But 2010 looks like it could be shaping up to be the best season in F1 for a generation.