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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Toyota's Akio Toyoda flies solo at media event, in change of style

It was as much a change for Akio Toyoda as it was for Toyota Motor Corp. In unveiling the company's new mid-term business plan this week, the media-shy president flew solo at a news conference without the usual safety net of being flanked by his top brass. The move was a departure for Toyoda, who -- in his two years as president -- has tended to divert technical or detailed questions to a panel of executives sharing stage with him.

The Porsche P1 is lighter, greener and more exclusive than McLaren's new hypercar

Long before the legendary Porsche 911 -- before, even, the Porsche 356 -- Ferdinand Porsche was tinkering with alternative powertrains and designing road-worthy vehicles. Though it wasn't the first vehicle to bear his name, the “Egger-Lohner electric vehicle, C.2 Phaeton model” was the earliest result of his efforts. Perhaps getting the jump on the modern alpha-numeric craze/plague, it was shortened to a simple “P1.” The P1 (we'll refer to it as the Porsche P1 from here on out to avoid confusion) made its first appearance in Vienna on June 26, 1898, and it didn't last long in the public eye: Before Porsche decided to pull it out and put it on display, it had reportedly been sitting in a warehouse, untouched, since 1902.