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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Sportswear designer styles for Nissan

"It's not a mash-up. It's a double-label," says sportswear stylist Marc Ecko of his partnership with Nissan in North America. Ecko has worked with Nissan to create co-branded Pathfinder and Armada vehicles in keeping with Ecko's sportswear clothing line.

2013 Hyundai i30 3-door arrives on video

The next variant on the Hyundai i30 – the 3-door i30 – has arrived on video ahead of arriving in Hyundai’s Uk showrooms. Not only are there endless press releases for the news the car makers want you to know about, but there’s an even more endless stream of feeds coming in to make sure we miss nothing. Throw in all the car makers’ web sites, their press sites, their Facebook pages, their Twitter feeds and their YouTube channels – never mind keeping up with those who might just know something the rest of the world doesn’t yet know – and it’s a full-time job for a team of people before a story even gets written.