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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Mercedes SLS AMG GT3 – a taste of SLS AMG Black Series? UPDATE +video

The track only Mercedes SLS AMG GT3 With the New York Motor Show spluttering in to life across the Pond, we’ll have a number of show stories to cover to keep you up to speed, the first of which is the official reveal of the Mercedes SLS AMG GT3 track car. The Mercedes SLS GT3 will be an evocative site in the hands of customers going racing from 2011, reminiscent as it is of the hugely successful racing career of the original Mercedes Gullwing in the hands of iconic drivers of the 1950s such as Sir Sterling Moss. Mercedes have taken the road-going SLS AMG Gullwing and thrown a lorry load of carbon fibre in its direction.

Record Breaker Aiming High With Audi

NOT content with falling out of a balloon from a great height, Austrian extreme athlete Felix Baumgartner is tackling his next big challenge on the famous Nordschleife circuit of the Nurburgring in Germany. Teaming up with Audi, the Austrian will obtain a racing license and become a driver with the Audi race experience team for the grueling Nurburgring 24 Hours in June. He’ll also be swapping his recording-breaking balloon for a race-prepared Audi R8.