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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

2014 Chevrolet SS revealed at Daytona

Super Sport. Spiritual Successor. Serious Speed.

CAR interviews new Ford CEO Mark Fields (2014)

Mark Fields, Ford's new chief executive officer and president of Ford from 1 July 2014 By Phil McNamara Motor Industry 01 July 2014 12:32 Mark Fields took over as CEO of Ford on 1 July 2014, replacing Alan Mulally. CAR magazine caught up with Fields shortly before he took over as the new Ford boss to find out what drives him – and spoke about his time running the now-defunct Premier Automotive Group, including stints overseeing Aston Martin, Jaguar, Land Rover and Mazda. It’s illuminating reading: Fields tells us how Ford considered basing Land Rovers on Ford SUVs and reveals how Ford found buyers for the Premier Automotive Group.