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Toyota’s Hiromu Naruse dies in LFA Nurburgring accident

Hiromu Naruse dies in LFA Nurburgring Frankly, we’re not too sure of all the details, but it appears that Hiromu Naruse, Toyota’s Chief Test Driver – and Akio Toyoda’s personal driver – has been killed on a public road near the Nurburgring whilst at the wheel of a Lexus LFA Nurburgring Special. The reports coming in  state that Naruse collided with a BMW being driven by two test drivers. Neither of the test drivers in the BMW was killed, although it seems that one has life threatening injuries and is in a critical condition.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Lexus LFA: Orchestrated and Choreographed

We have video of a trio of Lexus LFA drifting and performing at an event in Japan to the strains of Elgar and Rossini. There are only 500 Lexus LFAs in existence, so seeing more than one at a time is quite a motoring spot. To see three together in one place is unusual, even more so when they’re performing a car ballet.