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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.

CAR tech: Audi's miracle e-fuel (2013)

Global warming; sky-high oil prices as reserves peak; spiralling crop prices and intense pressure to find fertile land – society faces immense challenges, as it strives to protect the planet and keep our cars on the move. Audi is working on a miracle fuel that could help mitigate these problems, in a facility under construction in the uncompromising, scorching environment of New Mexico, USA.  Not content with having a range more diverse than London’s World Pride parade, Audi is moving into the fuels business, in partnership with US biotech firm Joule Unlimited. The pair are developing carbon-neutral synthetic fuels, called e-fuels in keeping with Audi’s E-tron eco brand.

Ford Racing drivers share their Mustang memories

April 17 marks the 50th anniversary of the Ford Mustang, and recently Ford Racing asked some of its drivers and racing personnel, including Jamie Allison, director of Ford Racing, and Edsel B. Ford II of the Ford board of directors, to talk about their favorite Mustang memory. Here are some of those Mustang memories: Jamie Allison, Director, Ford Racing -- “My Mustang moment story is simple.