00 01 02 Lincoln Ls Left Driver Side Rocker Panel Support Molding Moulding Set on 2040-parts.com

At the Detroit Auto Show, Lincoln gets a C

Hoping to attract younger buyers, Ford's Lincoln division unveiled the Lincoln C concept at the Detroit Auto Show this week, a car Lincoln calls a big idea for a small luxury car. Ford's vision: a small, more fuel-efficient car for congested urban areas and compact parking spaces that still provides driver and passengers with luxury and comfort of larger sedans. "Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas.

Volvo S60 DRIVe & V60 DRIVe launch

The Volvo V60 DRIVe This week we’re out playing with a Volvo DRIVe model, although our car is the S40 DRIVe. DRIVe models are Volvo’s push at all things green (or all things blue if you’re German) and take a regular Volvo and eco the bejesus out of it with stuff like stop-start, low rolling resistance tyres and the plethora of eco-toys car makers use to make the headline economy and emissions unbelievable. The result is a Volvo that drives pretty much the same as any Volvo but which can – as long as you play the eco-driving game – run almost on fresh air, and because cars like this are designed to hit emissions targets on official cycles, they’re also good on stuff like VED and BIK. And if the S40 DRIVe we’ve got this week is anything to go by, you can still drive with enthusiasm and enjoy it as long as you don’t mind the economy suffering.

Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .