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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

VW New Compact Coupe at Detroit motor show 2010

This is Volkswagen’s New Compact Coupé (or NCC for short), a new coupé concept car just unveiled at the 2010 Detroit Auto Show. And although it’s just a show car for now, this gorgeous A5-alike two-door is expected to go into production within the next two years. Under the bonnet is a 148bhp/177lb ft direct-injection and turbocharged 1.4-litre TSI engine, which drives the front wheels via a seven-speed DSG gearbox.

Ford B-Max to go in to production

Ford are to begin production of the Ford B-Max crossover. The Iosis Concept (pictured) gives us a clue on how it will look. It’s been a while coming, but it looks like Ford’s replacement for the Fusion is now ready to go in to production in Romania as the Ford B-Max, sitting below the newly sorted S-Max and looking to take on the likes of the new Vauxhall Meriva.