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Early cars, fashion on display at the Petersen
Thu, 16 Sep 2010Automotivated, a new exhibit at the Petersen Automotive Museum in Los Angeles, traces the evolution of clothes worn in cars--from the bulky circus-tent stuff people had to wear to keep from freezing to death in the jangly, open-topped conveyances of 100 years ago, up to the height of the European Concours in the 1920s and '30s, when what you and your date wore was just as important to winning best of show as the styling of your Delahaye/Delage/Talbot Lago. “In the earliest days of the automobile, you were sitting on the car, you weren't sitting in it,” said Leslie Kendall, curator at the Petersen. So the first section of the exhibit shows people (mannequins dressed as people) in heavy, practical overcoats, scarves and goggles.
Aston Martin's Race plan
Wed, 17 Oct 2007By Ben Pulman Motor Shows 17 October 2007 15:36 It’s only just over a week since Aston Martin was sold, but today it confirmed plans to race at Le Mans.The DBR9 will return to the famous La Sarthe circuit in June. Perhaps this was inevitable, since Aston’s new non-executive chairman is David Richards - the chairman of Prodrive, which develops the DBR9 and its FIA GT3-spec sister car, the DBRS9. The team will face a tough challenge, though, as the 24-hour Le Mans is the only race that Aston Martin Racing will compete in this year.
VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.