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Tesla Eye showcar by IED

The Istituto Europeo di Design (IED) was the only university to have a stand at the recent Geneva motor show. Occupying a booth in the center of the upper main hall, the school showcased the Eye concept, a recent project designed by students in the Master of Arts Transportation Design program in collaboration with Tesla Motors. According to IED, the Eye concept was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2+2 sports car conceived to become a status-symbol; a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target demographic.

Driven: Lexus IS-F

The Lexus IS-F is a significant new design for one core reason: it introduces a performance sub-brand parallel to that of the M-cars from BMW, AMG from Mercedes-Benz, and the S and RS sub-brands from Audi. This then is Lexus making a logical next step to further encroach on the established German premium brands. BMW originated the premium brands' performance sub-brand with the 'M for Motorsport' M3 of 1986 (the M1 supercar of 1978 preceded that, but was a singular model, not a performance derivative).

Honda N-ONE [w/Gallery]

Honda's N-ONE mini-vehicle, the third model of the its new N Series, has gone on sale across Japan. The retro, boxy N-ONE was developed in the style of the 1967 N360 and uses Honda's M/M (man maximum, machine minimum) design language. It also takes a number of recognizable design cues from the widely praised EV-N concept that was unveiled at the 2009 Tokyo motor show.