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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

BMW M6 Coupe and Convertible (2012) first pictures

BMW has unveiled the new 2012 M6 – a two-door M5, in essence. The 552bhp super-coupe will be one of the highlights of the brand's stand at the 2012 Geneva motor show. The M6 will be sold as a coupe or convertible, and Munich has unveiled both this weekend.

Barrett-Jackson's Las Vegas auction draws drivers

Though you'll see the usual assortment of restored muscle cars and one-of-a-kind automotive delights at the Barrett-Jackson Las Vegas auction, it's the buyers who make this event a little different, organizers say. "Most of the vehicles we sell in Vegas go to first-time buyers--and they want drivers," said Craig Jackson, CEO of the auction company. "They're end users and drivers, rather than speculators." Those buyers will have a wide variety to choose from at the fourth-annual Barrett-Jackson Las Vegas auction, which kicks off on Sept.