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Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .

Peugeot unveils hybrid Le Mans racer

By Ben Whitworth First Official Pictures 15 September 2008 12:20 Peugeot has unveiled a new hybrid-powered 908 HDi FAP racer at the final round of this season’s Le Mans Series. Shown off at Silverstone this weekend the hybrid 908 features a similar kinetic energy recovery setup to next year’s Formula 1 system. The 908’s ‘HY’ undertook a number of demonstration laps in front of the packed grandstands and showed how Peugeot’s passenger car technology is filtering through to its motorsport activities.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.