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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Revealed: the longest and shortest new car waiting lists

Is there anything more infuriating than a long wait for something you really, really want? Like a car, for example. You walk into a dealership, hand over a large amount of money and want to drive away as soon as possible.

Lamborghini Aventador LP700-4 – the new Murcielago

Lamborghini Aventador LP7004 They could have chosen Matador or Toreador or Picador (or even Little White Bull). But rather than a bull fighter Lamborghini wanted a bull. We thought their bull of choice for the Murcialago’s replacement would be Jota.