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Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

PSA: Your Green With Envy 2011 Dodge Challenger is on the way

Detroit can be a hard place to live, but for the car-inclined, it's also dotted with daily treasures that make the trouble worthwhile: Perhaps there's a manufacturer-plated Alfa Giulietta parked at the grocery store. A Chevrolet Volt parade cruising up Woodward Avenue on a random Wednesday. Or my treat this morning, a truckload of Green With Envy 2011 Dodge Challenger R/T Classics on their way to market.

Aston Martin V12 Zagato: First production car photos

Ahead of a debut in Kuwait in two weeks, we have the first official photos – interior and exterior – of the production version of the Aston Martin V12 Zagato.  So far we’ve had just one outside picture of the production version of the Aston Martin V12 Zagato, and we know that it will make its production debut at the Kuwait Concours d’Elegance on 15th February. But now we’ve got more pictures. Aston Martin has quietly published a PDF on the V12 Zagato (link to Aston Martin V12 Zagato PDF) which gives us some of the history behind the development of the V12 Zagato, tells us how it’s made (with craftsmen and hammers) and, for the first time, gives us a look at bothy the inside and outside of the new Zagato.