01-04 Toyota Tacoma Headlights Jdm Black+corner on 2040-parts.com

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Volvo S60 Polestar Concept heading for LA

Volvo’s hot S60 – the S60 Polestar Concept – is heading for the Los Angels Auto Show this month. Does that mean it’s going in to production? So why are Volvo taking their potentially BMW M3 (even M5) bashing hot saloon car to the US?

McLaren 12C Can-Am goes in to production

The track only McLaren 12C – the 12C Can-Am – was revealed as a one-off at Pebble Beach but is now going in to limited production. The 12C Can-Am is aimed at the lucrative track day market in the States, and without the constraints of any production series McLaren has been able to play as they wish. That means the 12C Can-Am – developed by the McLaren GT Team which developed the 12C GT3 Race car – gets a new aerodynamic package that improves downforce by 30 per cent, including a carbon fibre splitter with winglets, a carbon fibre diffuser and huge rear spoiler.