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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Eterniti Hemera: The tease continues

Eterniti Hemera - the first image You may remember that we ran a story a few weeks ago about a mysterious ‘new’ luxury SUV from a new car company – the Eterniti Hemera. Well, they’re back with a bit more of a drip-feed of information as the debut of their first car – which they dub “… the world’s first Super-SUV” – grows closer. We’d speculated that Eterniti wasn’t a car maker but was instead an after-market customiser; simply taking an existing car and making it ‘special’.

Hyundai Equus price starts at $58,900

The 2011 Hyundai Equus sedan--the flagship of the Korean automaker's growing lineup--gets a base sticker price of $58,900, including shipping charges. That base price is for the Equus Signature trim level. There also is an Equus Ultimate trim that includes niceties such as reclining rear seats, an entertainment system and a refrigerator in the rear console--priced at $65,400.