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75% of BMW 2 Series Active Tourer buyers will be new to BMW

75% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.

Nissan and Fiat marketing heads trade insults over 'visual pollution'

A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.

Mercedes mbrace tech tracked Boston Marathon bombers

Carjacking a Mercedes-Benz M class proved to be a critical mistake for the alleged Boston Marathon bombers. When the driver escaped and called police, officers were able to track the vehicle using the crossover's factory-installed GPS system. Police decline to give details, but Mercedes-Benz USA confirmed it was contacted April 19 during the hunt for Tamerlan and Dzhokhar Tsarnaev.