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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Opel/ Vauxhall Zafira Tourer

Following on from its Geneva motoshow debut, Opel/ Vauxhall have announced that the Zafira Tourer is to head into production. Retaining much of the concept’s overall design, the new Zafira Tourer is heralded as a ‘quantum leap’ from its manufacturers. An extensively re-designed Flex-7 seating system, focus on improved cabin quality and improved materials sees the Zafira elevated in terms of cabin luxury.

Redesigned Ford Mustang scores high mpg for V8

Completing the fuel-economy story for the redesigned 2011 Mustang, Ford said on Tuesday that the V8-powered pony car is rated at 26 mpg on the highway and 17 mpg in city driving. That compares with a 16 mpg/24 mpg city/highway rating for the 2010 Mustang. The highway rating was achieved with the six-speed manual transmission.