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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

2009 Jaguar XKR is unveiled

The 2009 Jaguar XKR - Quicker, more economical and better equipped We brought you the first undisguised pictures of Jaguar’s updated XK a few days ago, and Jaguar has now officially unveiled the XKR at the Detroit Motor Show. As we reported, the styling updates, although modest, do freshen the car up nicely and make it feel more current. A new front end with chrome-rimmed air vents, tweaks to the mirrors and LEDs at the back, although small changes, do make a difference.

Mercedes to sell Sprinter vans through its own stores

Mercedes-Benz USA is getting back into the commercial-van business Jan. 1 and will appoint up to 120 dealers to sell Sprinter vehicles. That means Mercedes will yank the Sprinter from nearly 350 Dodge dealers who now carry the van.