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Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Me and My Car: Achim Anscheidt and his Porsche 911 [w/Video]

You can tell a lot about a person from the car they drive. It can also be argued that you can tell a lot of about a car from who drives it, especially when that person is a respected designer, in this case the head of Design Bugatti Achim Anscheidt. In one of Drive's latest episodes features Anscheidt and his Porsche ‘Private Project' 911 around the streets of Berlin, discussing his take on minimalism in design and construction and how he feels about personal design projects.