02 03 04 05 Sedona Starter Motor 48811 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

2012 Porsche Carrera & Carrera S Cabriolet revealed

2012 Porsche 911 Carrera Cabriolet It’s only five minutes since the 2012 Porsche 911 arrived – well, Frankfurt in September – but already we’ve got the reveal of the 2012 Porsche 911 Cabriolet in Carrera and Carrera S guises, ahead of a debut at Detroit in January 2012. The stand-out feature of the 911 Cabrio – over and above the stand out features of the 2012 911 – is its new trick folding soft-top. Porsche has designed a new folding roof for the 2012 Cabriolet, which features a fabric-skinned composite panel for the top and back bits of the roof and magnesium in the frame, giving a much smoother appearance than a traditional folding roof.

Has Chris Evans bought a McLaren F1?

The rumour on the grapevine this morning is that Radio 2 man and Ferrari nut, Chris Evans, has traded a Ferrari to buy a McLaren F1 Chris Evans is known for many things; Radio 2 presenter, doting dad, one-time enfant terrible of TV, creator of CarFest and, perhaps most of all, the most high-profile collector of classic Ferraris in the UK. But the word on the grapevine this morning is that Chris has chopped in a Ferrari – and we don’t know which of his Ferraris – to buy one of the 64 McLaren F1 supercars in existence. If he has, and we’re digging for confirmation, then he’s obviously been listening to the advice a number of experts at the top end of the classic car world who believe the ‘next’ Ferrari 250 GTO (a car Chris owns) will be the McLaren F1.