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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

A new batch of Ford Mustang Cobra Jets is on the way to racers

The 40th Anniversary 2008 Mustang Cobra Jet, announced about a year ago, has been such a huge success for Ford Racing that the company will build a 2010 model, available later this year. Like the '08 CJ, just 50 examples of the turnkey race car will be built, the minimum number to homologate the car for competition in National Hot Rod Association events. An '08 Cobra Jet won its inaugural event in the Stock Eliminator Class in February at the NHRA Winternationals in Pomona, Calif., just as the original 1968 Cobra Jet did.

Infiniti Emerg-E concept

Infiniti's third recent concept car, the Emerg-E, will debut at the Geneva motor show next week. Following the Essence of 2009 and last year's Etherea, the Emerg-E is the brand's first mid-engined car design. While the proportions of all three cars are very different (thanks to the Essence's front-engine, rear-wheel drive layout and the front-engined, front-wheel drive Etherea), their form language is shared.