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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Nissan unveils new generation 'black cab'

NISSAN has unveiled its new ‘black cab’, adapted specifically for London and designed to win business from cabbies looking for a more reliable, more functional and less polluting vehicle. This year, emissions legislation will force many older taxis off the road, and noting the financial struggles of Manganese Bronze, the makers of the traditional black cab, Nissan has seen the opportunity to muscle in on the market. The famous London taxi design has come in for much criticism from cabbies for its unrefined drive, patchy reliability and questionable cabin ergonomics.

Mitsubishi confirms mad FQ-400

You’ve got to admire the Japanese. Here we are, deep in the doom and gloom of car sales in free-fall, and Mitsubishi pops its head above the parapet to announce the 2009 version of the mad-as-a-hatter Mitsubishi Evo X FQ-400! Anyone who saw, or drove, the Evo 9 FQ-400 will know what an absolutely mental car this is.