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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Aston Martin Rapide – the Photos

Huge gallery of Aston Martin Rapide Photos It took Aston Martin an age to bring the Aston Martin Rapide from concept to the road. And it seems to have taken them almost as long to get round to doing some decent pictures of the Rapide. But they’ve finally got round to doing it, and have sent us a huge gallery of images of the new 4-door coupe.

Kia four-door sports sedan concept

Kia isn't giving much away about its Frankfurt-bound concept car, indeed it hasn't even released its name yet, referring to it as the 'four-door sports sedan concept.' The press release talks of it as 'signalling a distinctive new design direction' for the Korean brand, yet the now-familiar 'tiger-nose' grille and Optima-esque A-pillar/cant rail/C-pillar highlight are very much in evidence. "No matter from which perspective you look at it - this concept car is roaring with energy and ready for take-off," says Peter Schreyer, Kia Motors Chief Design Officer."I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter." We'll bring you full details (and hopefully a name) from IAA next month. Photo gallery: Kia four-door sports sedan concept