02-06 Cadillac Escalade Euro Red Clear Led Tail Lights Rear Brake Lamps Housings on 2040-parts.com
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Lotus, Toyota celebrate engine deal
Fri, 17 Sep 2010Lotus CEO Dany Bahar presented Toyota president Akio Toyoda with a Lotus Elise this week at the British Embassy in Tokyo, celebrating the companies' long partnership. The Elise was equipped with Toyota's last 2ZZ-GE VVTL-i engine, the same engine found in older versions of the Lotus Elise and Exige. “The presentation of Toyota's last 2ZZ engine in the Elise is a symbolic gesture of our continued respect and deep appreciation for our partner not only acknowledging our past, but also looking forward to our future together,” Bahar said in a statement.
Jaguar F-Type Coupe grabs a Super Bowl Spot
Sat, 09 Nov 2013The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.
Volvo's research proves car design invokes basic human emotions
Thu, 28 Nov 2013Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.