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New MINI 5-door Hatch starts rolling off the production line in Oxford

New MINI 5-door Hatch starts rolling off the production line in Oxford MINi are wasting no time in getting the new 5-door MINI Hatch in to production following its reveal at the start of June, with the firs 5-door MINIs already rolling off the production line at MINI’s Oxford Plant. The five-door MINI is the second MINI model to be built off BMW’s new UKL 1 platform – the new MIN I being the first – with the platform stretched to give the five-door an extra 72mm in it wheelbase, 15mm extra headroom and enough length to add a pair of (small) back doors). And unlike the three-door Hatch, the new five-door Hatch will be available with a full suite of models from the off, with the SD Cooper included in the range from launch as well as the  Cooper, Cooper D and Cooper S.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Tesco Cars shuts up shop

Tesco Cars closed for business A year after launching Tesco Cars in conjunction with Carsite, Tesco reveals it is to close the used car operation. Tesco Cars was one of the latest Tesco sideways moves to use its vast revenues to dominate more and more business sectors in the UK. But it’s come to an ignominious end just twelve months after it was launched, piggy-backing on the existing Carsite business to try and flog used cars to customers who would rather deal with a big supermarket than a back street car lot.