02 Dodge Ram 1500 Pickup Steering Column on 2040-parts.com

Rolls Royce Wraith Drophead OFFICIALLY confirmed

A Drophead version of the Rolls Royce Wraith (pictured) officially confirmed for 2016 The Rolls Royce Wraith – a Ghost Coupe in all but name – arrived in 2013 as an almost properly sporting Rolls Royce, one designed for driving rather than being driven in. But the arrival of the Wraith did beg the question ‘How long will it be before there’s a Wraith Convertible?‘, and we thought that question was answered when Rolls Royce boss, Torsten Müller-Ötvös, said in November last year that a drophead Wraith would make it in to production. But it seems the boss saying something doesn’t necessarily make it official, so Rolls Royce has now officially confirmed today that a new Rolls Royce model – offering effortless, open-top touring – is under development and will arrive in 2016.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

BMW to build front-drive sedan

BMW boss Norbert Reithofer has surefire plans for a new front-wheel-drive entry-level sedan, falling in just below the existing 3-series sedan. The new four-door, known internally at BMW's Munich-based headquarters under the working title NES (New Entry-level Sedan), forms part of a new range of front-wheel-drive models set to join the BMW lineup in the near future. “The NES is integral to our growth plans,” a BMW insider source revealed.