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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Fiat Grande Punto Abarth (2007): first official pictures

By Jack Carfrae First Official Pictures 08 March 2007 11:56 Fiat Grande Punto Abarth: the lowdown Fiat is finally resurrecting the sporty Abarth badge for a Grande Punto hot hatch, unveiled at the Geneva Motor Show this week – and aimed squarely at beefed-up supermini rivals such as the Fiesta ST and Skoda Fabia vRS. Discreet, it ain’t. The new model is coated with chunky Abarth badges and bright-red, go-faster stripes, all bearing the name or trademark scorpion logo of the historic brand.

2010 Chevrolet Camaro gets Transformers special edition

Sports-car fans who fantasize about being an Autobot can now make their dual fantasy a reality--with the 2010 Chevrolet Camaro Transformers special edition. Essentially, the car turns the character Bumblebee from the movie into a road-going option package for an extra $995. Just as on the silver screen, the Camaro is yellow with a black rally stripes on the hood, and is available on the LT or SS models, with the RS appearance package an additional option.