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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

Stile Bertone goes independent

Stile Bertone is to forge an independent future under a new managing director by splitting with its coachbuilding arm and following a new business strategy. The changes were rubber-stamped at a meeting in Turin on Monday. The new managing director is former Aprilia CEO Teresio Gaudio, who has been a consultant to the Bertone family while the future of the business was sorted out.

Mercedes-Benz axes Maybach

High ranking Mercedes-Benz sources have confirmed to Autoweek that the underperforming Maybach brand will be officially killed off in 2013. The decision to disband Mercedes-Benz’s upper luxury marque comes after a decade of disappointing sales for the Maybach 57 and 62 and a recent decision from the German car maker’s chairman Dieter Zetsche not to push ahead with the development replacement models – the likes of which were tentatively due out in 2014 – owing to what one insider describes as a “positive move to focus greater attention on the Mercedes-Benz brand” . “We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations," the insider said.