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Porsche Panamera hits the heights in Shanghai

A Porsche Panamera on its way to the 94th floor of the World Financial Centre in Shanghai [ad#ad-1] The stories of car makers doing daft things with cars to garner a bit of publicity have been rarer of late. Which, considering the sombre mood of car makers and the car buying public in recent months, is no real surprise. Even Motor Shows have been relatively sombre affairs (the Detroit Motor Show was particularly muted in 2009), but China is still booming, and the Shanghai Motor Show has been pretty much an old fashioned, glitzy affair.

Pininfarina 2uettottanta (2010) at Geneva motor show

How do you make a Ferrari 458 Italia and Maserati Grancabrio look a bit bland? Plonk them on stage next to your stunning concept. That’s exactly what Pininfarina did at the 2010 Geneva motor show with its Alfa Romeo 2uettottanta show car, and next to it the black 458 and cream Grancabrio garnered no attention whatsoever.

VW group design future

By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.