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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Honda brings the goods to the Geneva motor show

The Civic Type R will hit the stage and hopefully give us some insight to what some of the styling elements of the 2015 production model will look like. The front spoiler is specifically designed to add downforce, while the aggressively styled vertical side wings help reduce drag and improve overall airflow. "The Type R represents Honda's racing spirit.

Mercedes introduces illuminated three-pointed star [w/video]

Illuminated badges and emblems on cars aren't a new idea – those old enough to remember will recall the warm glow of the old Wolseley grille emblems – but in recent history they have been the reserve of concept cars and the aftermarket. Mercedes is set to restart the trend however as it begins to offer an LED-illuminated star as a dealer-fit option on the E–, GL–, M– and CLS–Class. We've started to see lighting spill out onto the exterior of concept cars for a while and this move is sure to have other OEMs and aftermarket firms alike following Mercedes' lead.