03 04 05 06 Ford Expedition Left Cruise Control Switch W/multifunction Control on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Wacky Racers For French Urban Mobility Project

TOYOTA’S involvement in a new three-year urban mobility project in Grenoble, France promises to inject a little fun into what can be an otherwise dull undertaking. The trial scheme will see radical three-wheel Toyota i-Road and COMS four-wheel electric vehicles available for public car sharing on local journeys. Toyota is supplying 35 of each type of vehicle and is also contributing its Ha:Mo (harmonious mobility) system to manage the scheme day-to-day, following a model that’s already been successfully piloted in Toyota City in Japan.

Vauxhall Corsa SRi

By Tim Pollard Motor Shows 08 June 2007 08:40 Vauxhall Corsa SRi: the lowdown Can't afford the VXR, but want something to spice up your Corsa? Vauxhall, or rather sister company Opel, unwrapped a new junior hot hatch at this week's Barcelona Motor Show. The new SRi model has many of the VXR's styling cues, but with a more wallet-friendly, lower-powered turbo engine.