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Range Rover designers talk tactics [w/Video]

Range Rover designers and engineers have come together in a short video to discuss the reasons and influences behind their decisions when it came to designing the brand's fourth-generation flagship SUV. Developing a new Range Rover is always going to a difficult job, given its status as the world's best 4x4 and its avid fan base, and in this video we get a chance to hear from the people who influenced this latest model. Gerry McGovern, Land Rover Design Director and Chief Creative Officer, explains: "Great design is the gateway to customer desirability, it's about making that personal connection.

Exclusive: Joel Piaskowski to head Mercedes-Benz Advanced Design NA

Thanks to our contacts within the automotive design community, Car Design News can confirm that Joel Piaskowski, who resigned from his position as Chief Designer at Hyundai's North American design studios on December 19, 2008, will be taking over the position previously held by Gorden Wagener at Mercedes-Benz Advanced Design. He starts his new job on Monday, January 12. Mercedes-Benz has made a few changes to its design team since taking over the Carlsbad facility from Chrysler last year, notably the retirement of Prof.

Driven: Fisker Karma

Even top-flight car designers are usually not known for their business acumen. So Henrik Fisker's announcement that he would build the "the world's first luxury plug-in hybrid" was met with some cynicism as he stood next to his Fisker Karma concept at the 2008 NAIAS in Detroit. Three years on and CDN is one of the first to get to drive Fisker Automotive's production Karma, a car so hot of the press this model is number three or four off Valmet Automotive's production line in Finland.