03-09 Toyota Prius 20 Chrome High Mount Brake Light Rear Lamp Cover Jdm on 2040-parts.com

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Audi hosts student workshop in Design UNIverse

Audi has hosted a Design UNIverse event in Ingolstadt as part of its plan to support the next generation of automotive designers. 42 student designers from four European universities were challenged to create models of a futuristic Audi that embodies the idea of "Vorsprung Durch Technik" while working closely with designers and discussing trends and how to create emotional products. The students – from the Academy of Fine Arts and Design in Bratislava (Slovakia), Scuola Politecnica di Design in Milan (Italy), the Offenbach University of Art and Design (Germany) and the Royal College of Art London (Great Britain) – created 46 different models.

Aston Martin Hybrid Hydrogen Rapide S racer (2013) first pictures

Aston Martin will race this hydrogen-powered, twin-turbocharged Rapide S at the Nurburgring 24 hour endurance race in May 2013. The radical Rapide is set to become the first hydrogen-powered car to compete in an international racing event, and the only car ever to complete a racing lap of the infamous Nordschleife without emitting so much as a gram of carbon dioxide. Read on for the under-the-skin tech lowdown.