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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Overfinch reveals bespoke 2014 Range Rover

The debut of the long-wheelbase Range Rover a month ago raised the bar when it comes to SUVs acting as chauffeured limousines, even if the model was arguably a few years late to the market's demands. When coupled with the Autobiography Black trim, the long-wheelbase Range Rover didn't quite turn into a conference room on wheels, but it did do a good impression of first-class airline seating. If that model is meant to be a chauffeured limousine more than anything else, the standard-wheelbase Range Rover is still the ticket if you want to take the wheel yourself.

British Grand Prix F1 2008 Drivers Guide | CAR Magazine Online

By Tom Clarkson Motor Shows 25 June 2008 11:09 CAR Online's Grand Prix reporter Tom Clarkson rates the chances of each of the 20 drivers who will race in the British Grand Prix. First up, the 'Ice Man'... From seven starts at Silverstone, Kimi has finished on the podium fives times.