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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

McLaren MP4-12C gets 616 bhp

The McLaren MP4-12C is about to get some upgrades – including an extra 25bhp – which will also be offered to existing owners free of charge. On balance, what McLaren has achieved with the MP4-12C is nothing short of remarkable. Yes, there have been a few glitches along the way, but in truth they have been little more than the sort of hiccups almost any new supercar suffers as it escapes in to the wild and has to deal with the real world and real drivers.

Ford to sell Aston Martin

By Georg Kacher Motor Industry 31 August 2006 02:39 The world’s two biggest luxury goods firms – including the conglomerate behind brands like Moet and Louis Vuitton – are locked in a battle to buy Aston Martin from cash-starved Ford. Ford announced today that the British sports car manufacturer would be sold and CAR has learned that Swiss-based Richemont and the French holding company LVMH have emerged as most likely to take on Aston despite having no previous experience in the car industry. Ford desperately needs to tap into the potential $700m-$1bn the sale of Aston could generate and hopes to finalise a deal by the end of the year.