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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

75,000 Irish drivers left uninsured after policy provider collapses

TENS OF thousands of motorists in Ireland have been warned their insurance policies may be useless after the collapse of an insurer. The Central Bank has urged policy holders with Setanta Insurance to switch their cover after the Malta-based company went into liquidation. It is believed as many as 75,000 motorists are insured by the firm in Ireland, which is popular among smaller businesses who use vans for their deliveries and trading.

Nissan Puts Self-Cleaning Car To The Test

NOT a fan of cleaning your car? If so, you might want to make friends with your local Nissan dealer, as the Japanese firm has begun tests on a "self-cleaning" vehicle which could wash away the worries of those weary of doing the job themselves. Boffins at Nissan's European technical centre in Switzerland are testing an innovative paint technology that repels mud, rain and everyday dirt.