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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jaguar F-Type to get high profile dealer handover ceremony this week

Now the time is nigh, and the first F-Types will be heading for Jaguar dealers around the UK on Thursday (18th April), but they won’t be going on a fleet of transporters as usual. Instead, Jaguar is making an event out of a normally quite prosaic handover. Jaguar dealers from all round the UK will congregate at the Ricoh Arena in Coventry to find 59 new F-Types arranged in the shape of a giant ‘F’.

BMW 4-series configurator goes live

The configurator for the 2014 BMW 4-series is live at www.bmwusa.com. Potential buyers can check out the new coupe and flip between 12 colors, two engines and three main trim levels. We first saw the BMW 4-series concept in Detroit back in January and we took a deeper look in June.