04 05 06 07 08 09 Prius Windshield Wiper Motor 188270 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Churchill’s Land Rover sells for £129,000

A Land Rover presented to Sir Winston Churchill on his 80th birthday has sold at auction for £129,000. Sir Winston Spencer Churchill, probably the greatest Prime Minister the UK has ever had, was 80 in 1954, prompting Rover to present the great man with a custom Land Rover so he could be chauffeured round his Chartwell Estate. The Series 1 Land Rover came complete with an extra wide passenger seat, big, padded centre armrest and leather grab handle and had the registration UKE 80 which may (or may not) have referred to Churchill’s age and ‘United Kingdom Empire.

Geneva motor show 2009 reader reports

Geneva motor show reader reports By CAR readers Motor Shows 10 March 2009 09:30 CAR sent five lucky readers and forum users passes to give them access to the international media day on Tuesday 3 March 2009. We tasked them with blogging on the goings-on during press day – and to deliver their verdict on the key cars and themes of the Geneva motor show 2009. So what did the competition winners think?