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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Eterniti Artemis costs a whopping £252k

Eterniti Artemis - Hemera as was - costs £252k The Eterniti Artemis – formerly know as the Eterniti Hemera – has debuted at Beijing, goes on sale in the summer and costs £252k. In case you’re as confused as we were when we got the press releases, the Eterniti Artemis isn’t a new 911 Turbo based supercar from Eterniti but the new name for what was the Eterniti Hemera, the titivated Porsche Cayenne Turbo with a big price tag. Until the reveal of the production version of the Eterniti Artemis in Beijing today we didn’t know how much Eterniti would want for their pimped Cayenne, although we had speculated it would be the wrong side of £150k.

Drivers against remote stopping devices

EU PLANS to introduced remote stopping devices that can be activated by the police in an emergency have been met with concern by drivers. Under the proposed legislation a six-year timetable for remote stopping devices is planned with the aim of police being able to bring dangerous high-speed car chases to a halt. A device would be fitted to all cars that would allow a central control room to cut the ignition and fuel supply of any vehicle.