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2013 Mercedes-Benz SL previewed by leaked brochure

Here's the image that has the Web abuzz today--an apparent brochure scan of the 2013 Mercedes-Benz SL distributed by a European automotive site. Design cues reminiscent of the SLS AMG are unmistakable, and the new SL also takes on a fairly prominent iteration of the corporate front fascia. Underneath, Mercedes is promising a new aluminum architecture that will save weight while boosting rigidity.

BMW X1 – Lego Edition

The full size BMW X1 created in Lego by children in Munich I played with Lego when I was small. My children played with Lego when they were small. And it would seem that even though we assume that today’s children spend their whole life immersed in a virtual world of gaming and the interweb, they do still play with Lego.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.