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All used up: Pre-owned sales rise as consumers seek new-car alternatives
Fri, 22 May 2009Used-car sales took a leap upward in April, and the trend is expected to continue at least until midyear as pent-up demand for affordable pre-owned vehicles jacks up at least one segment of the car marketplace. Sales of new cars continued an unabated slide toward what analysts say is a 30-year low in the United States, but used-car sales showed strength as buyers unable to finance new cars shifted their sights to less expensive used models. As a result, retailers such as the large Penske Automotive Group reported that despite an overall decline in sales in the first three months of 2009, improving used-car sales kept them in the black.
Lexus takes top spot in Kelley Blue Book's 2014 Best Resale Value Awards
Mon, 18 Nov 2013We've always known that used Lexus vehicles keep their values well, and this fact has been recently reconfirmed for a third year in a row by Kelley Blue Book. Lexus took the top spot in the Luxury Brand category in the 2014 Best Resale Value awards, which was actually the fourth time overall that Lexus reached that spot, 2011 being the only year when Lexus didn't place first since the award's inception in 2009. Back In 2011 it was Subaru took took the award for Best Brand for resale values, while BMW took the Best Luxury Brand award for that year.
Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.