04 05 06 Lexus Es 330 Es330 Navigation Dvd Map Ver. 04.2 # W41 Released @ 9/2004 on 2040-parts.com

BAC Mono finally hits the U.S. (video)

Sector 111 – US importers of the epic BAC Mono – have finally revealed the first US Mono at Cars and Coffee in Irvine, California. It’s more than a year since we reported that Sector 111 would be offering the BAC Mono in the US and now, having completely sold their 2012 allocation of just 12 Monos, the first US built (well, bolted together from a CKD kit by Sector 111) has been revealed to petrolheads at the Cars and Coffee meet in Irvine, California. And the Cars & Coffee meeting is a great place for Sector 111 to show off their first Mono as its attended by a bunch of knowledgeable and wealthy Californians, just the sort of potential buyer Sector 111 are looking for.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'

Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.