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New Subaru Impreza finally goes on sale in the UK – price from £17,495

The new Subaru Impreza Hatch (pictured) goes on sale in May It’s a bit hard to call the Subara Impreza the ‘new’ Impreza when it’s already three years since it was revealed and more than two years since it went on sale in Japan and the US. But the latest Subaru Impreza is new for the UK as Subaru has decided the Yen has weakened enough since the Impreza’s launch to make it a viable option to import it. Even so, it is a bit of a Hobson’s choice for buyers with just the Impreza Hatch – not the saloon – on offer and only in a single trim level and with a single engine option – the 1.6 litre petrol Boxer engine.

Many enthusiast rides post strong sales in 2010

The fast and the luxurious models from a wide range of carmakers sold briskly in 2010, offering heart to enthusiasts that their favorite drives have bright outlooks and that the auto business is on the rebound. Let's start with the muscle cars: As predicted in December, Chevrolet's Camaro sales topped the Ford Mustang's numbers for the first time in 25 years. In the Camaro's first full year since production ended after the 2002 model year, Chevy rung up 81,299 Camaro sales, beating Mustang by 7,583 cars.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.